Where's Your Head At

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MTV/Motorola "Morning"
The image on your screen is just about the size you’d view these films in their intended showcase. Launched on October 20, Head and Body is a new MTV series viewable exclusively on Motorola VCast phones. Directed by @radical.media’s Jeff Labbe, who co-wrote the campaign with former Dailey & Associates CCO Mike Folino, the series follows the exploits of a young man with a split existence--his head is detached from his body. The set up, you can imagine, inspires plenty of ridiculous snafus--like using the toilet and shaving--although the concept is grounded in a truth, says Labbe. “Your head can do one thing and your body does another,” he says. “Your head can look in the mirror and think you’re fat, even when your body’s bone-thin--all these sorts of emotions that kids can torment themselves with.” The first of the eight Motorola-sponsored MTV “mobisodes,” “Morning” and “Bus,” are now downloadable via MTV Networks International’s mobile distribution channels and through hellomoto.com in Asia, Latin America and Europe. Stateside, Comedy Central is also be distributing the content. See headandbody.com for more info. (AD)
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