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Heineken Creates a Hero

Published on .



Heineken "Powers"
Leagues of superheroes aren't what they used to be. In a new Heineken spot from Publicis/N.Y. we see a crew of underground super-mutants as they consider their newest member, an average dude named Darren. At first, they can't figure out why he deserves to join them -- until he turns his shoe into a bottle of Heineken. MJZ's Dante Ariola stylishly directs this cinematic bit of comic book grit.
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