Hill, Holliday/N.Y. Readies Campaign for Red Cross

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American Red Cross "Anthem"
The American Red Cross has unveiled a new campaign from Hill, Holliday/N.Y. titled "Help America." The effort, which breaks next week, is based around the message that if "you help the American Red Cross, you help America."

An anthem spot, directed by Biscuit Filmworks' Steve Rogers, shows average Americans, accompanied by a voiceover by Julianna Margulies that extols the American virtue of helping others. The music -- Aimee Mann's "Wise Up," from the movie Magnolia -- was donated by the artist.

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