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Hill, Holliday Revisits "Replay"

Published on .

An incomplete pass.
It's that time of year, and Super Bowl advertising is in the air. In a new Budweiser spot that broke during the playoffs, Hill, Holliday/Boston and Believe Media director Zack Snyder revisit last year's popular "Replay" spot, which topped USA Today's Super Bowl AdMeter and was the fourth most-downloaded spot of the year at AdCritic.com.

In the sequel, a Clydesdale bobbles a completely catchable pass -- for reasons that should be obvious.

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