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Getting the HIV/AIDS Message to Hit Home
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As a nod to World AIDS Day we take a look at two spots extolling the virtues of responsible sex. The first is courtesy of Lowe Bangkok in what starts out looking like something out of the Cinemax late-night catalog, but quickly becomes a stark message about bringing the consequences of promiscuity home. The spot was created for MTV and the UN's Cannes Lion Agencies Initiative on HIV / AIDS. The agency was surprised that one of the priorities for the Asian region, as provided by the UN, was that one of the most vulnerable groups to getting infected was housewives.
The second spot is for the UK Ministry of Health and directed by Kevin Thomas. Here, the dangers of unprotected sex are spelled out in some unexpected places.