Honda's "Impossible Dream"

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Honda 'Impossible Dream'
Honda 'Impossible Dream'
Wieden + Kennedy/London has stopped hating and started dreaming in a big way. The agency's new spot for Honda is, like "Grrr," a musical tour de force, but of a completely different look and feel from the technicolor bunnies filled with animated ire. The new spot, "Impossible Dream," is set to the Broadway tune of the same name, as sung by Andy Williams and mouthed by its protagonist, a mustache-clad speedster. The guy, whose retro attire suggests a racer's track suit, emerges from a trailer on the seaside and mounts a humbly small motorbike. As the spot progresses, he upgrades to faster and bigger vehicles as the song crescendos to a high-flying finale. As part of a campaign based on Honda's motto "The Power of Dreams," it ends with brand spokesperson Garrison Keillor's voice. "I couldn't have put it better myself," he says.
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