Cuesta, whose reel includes work for Quaker, Ford and Red Lobster, told Creativity in November that he made the film, in part, because he wasn't getting commercial boards that inspired him creatively. "I'd like to do more," he said. "I have a lot of respect for high-concept comedy advertising, for instance, and it's something I'd like to eventually explore. I think part of the reason why I made the film is, creatively, I'm not getting that kind of commercials work. I had to fill the gap, so I did it for myself."
High-concept comedy? Hungry Man can probably help with that.