Hunt Adkins Brings Humor to Tools

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Northern Tool + Equipment "Tutu"
Minneapolis agency Hunt Adkins brings some clever humor to the topic of power tools in three new spots for Minnesota company Northern Tool + Equipment. In the best of the lot -- all three were directed by Hungry Man's Scott Vincent -- a pompous narrator asks us why construction workers are laughing at their co-worker, who is wearing a tutu. Turns out it's not his tutu. It's his tools, which aren't from Northern Tool. In the other spots, the same spokesman somberly considers the building of the Pyramids and the problem of "tool gremlins."

Fortunately, Northern Tool is accustomed to laughs. The company's website includes kernels of manly wisdom, such as the adage: "There's no shame in not owning tools. Just like there's no shame in holding your wife's purse for a minute."

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