Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IBM Enters Bowl

Published on .

Muhammad Ali tutors Linux in this Super Bowl spot.
On Sunday, IBM and agency Ogilvy & Mather will break a new spot for Linux servers during the Super Bowl. The spot, "Prodigy III," focuses in on an appearance by Muhammad Ali from an earlier star-studded commercial. In the new installment, directed by Joe Pytka, the Greatest advises the young Linux to "shake up the world."

To see the rest of the Super Bowl spots as soon as they air, AdCritic subscribers can check out our 2004 Super Bowl coverage during the game.

Most Popular
In this article: