Ice Cube on Coors Light, Burger King and Gay Marriage

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Ice Cube agrees with Jay-Z: He's cool with gay marriage.

"I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," the hip-hop star, actor and Coors Light pitchman told Ad Age today in a wide-ranging interview. "And I'm not worried about what people do in their bedrooms."

"I'm cool with it. I'm already married, so I ain't worried about too many other people, what they're doing."

The rapper's comments come after Jay-Z earlier this week told CNN that he supported President Barack Obama's decision to back same-sex marriage. "I've always thought it as something that was still, um, holding the country back," Jay-Z told CNN. "What people do in their own home is their business, and you can choose to love whoever you love."

The subject came up while Ad Age spoke with Ice Cube about his views on marketing, acting and his ongoing Coors Light gig. In the spots, Cube confronts the beer brand over which is colder -- himself or the brew, which recently passed Budweiser as the nation's No. 2 beer brand. "It's fun," he said. "It's fun to be on this ride with Coors Light."

Cube says he's not working with any other brands right now. His hands are full preparing for the release of a new album and working on a planned movie about N.W.A., the rap group that launched his career in the late 1980s.

Ad Age asked Cube for his take on how African-Americans are portrayed in advertising. He called out fast-food restaurants for targeting African-Americans "a little bit" too much. "I always thought the fast-food industry slants the advertising too much. There are more fast-food restaurants it seems like in the neighborhood. That's really affecting obesity and things like that," he said. "People who don't have money are going to buy that inexpensive food."

He also took issue with Burger King's use of Mary J. Blige in a recent campaign. The ad for Krispy Chicken Snack Wraps was pulled soon after it was posted on YouTube. Some observers criticized it for feeding stereotypes relating to African-Americans and fried chicken.

"I think she was used wack," Ice Cube said. "I didn't like it. It's just sensitive for any black person to be singing about chicken. It's just not cool because of all the stereotypes and the pain in the past. "It touches a nerve."

Burger King has apologized for the ad, saying it was aired before it was final.

Hear more from Cube in Monday's Ad Age.

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