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An Icon Marches to New York for Advertising Week

Published on .



Advertising Week "Crossing Guard"
If you haven't already heard, Advertising Week in New York kicks off today, and to promote it, Euro RSCG/N.Y. has created a series of spots about an icon making the long trip to New York in search of fame and fortune.

Directed by Euro ECD Jeff Kling, "Icon Journey" features a rather unappealing icon -- a bloodshot eyeball carrying two rayguns -- and a documentary filmmaker who believes in him. Along the way, through almost a dozen spots, they encounter doubt, danger and -- yes -- even love.

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