Imagination is Everything

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adidas "Folklore"
For kids of any age with overactive imaginations, adidas offers up a new execution in the "Impossible is Nothing" juggernaut with the hyperbolic "Folklore," from TBWA/Chiat/Day/San Francisco. Directed by Rupert Sanders out of MJZ, the spot is narrated by three kids recounting a story about their hero Tracy McGrady, and shows their interpretations, changes, literal details and exaggerations through effects from Method, highlighting an old-fashioned storytelling method in a modern way. As an integral part of a global campaign featuring T-Mac, the spot broke this weekend and complements print and online executions that will roll out until debut of a new shoe, the T-Mac 5 on October 28. (MS)
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