INTERACTIVE: Goodby Creates Interactive Hunt for Saturn Relay

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Goodby, Silverstein & Partners has introduced a new experiential microsite to promote Saturn's minivan offering, the Relay. Executed by Swedish interactive shop North Kingdom -- which was also behind Vodafone's award-winning "Future Vision" website -- the site leads users through five vivid environments in search of the letters to spell out "Relay," after which they can enter a drawing to win a free car. Along the way, they'll find various goodies -- including a PDF version of "Jack & the Beanstalk," illustrated by Charles Santore -- and lots of information about the Relay itself. View this and other online campaigns in AdCritic's interactive section.
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