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New iPod Gets Colorful New Campaign

Published on .

Apple breaks a colorful new campaign for the iPod.
In conjunction with the release of the third generation of the iPod, Apple and TBWA/Chiat/Day/Los Angeles have unveiled an eye-popping new campaign for the iconic MP3 player. In both print and television executions, the effort shows figures silhouetted against brightly colored backgrounds, getting their grooves on with the help of what -- even in three colors -- is obviously the Apple iPod.

For the television campaign, Chiat/Day turned to @radical.media director Dave Meyers, who is fresh off winning the Video of the Year award at this year's MTV Video Music Awards for his clip for Missy Elliott's "Work It." Meyers previously worked with Chiat/Day on the production number "Jimmy & Jenny" for former client Kmart. In the new iPod spot, titled "Hip Hop," the shadowy dancers shake it to the track "Hey Mama" by The Black Eyed Peas.

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