The J has left the building

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Go Fast "Truck"
After 15 years at MJZ, Annabel Jankel, no longer a partner in the company -- having sold off her shares to president David Zander and ex-husband/director Rocky Morton at the beginning of this year -- has now joined the roster of Harvest. “Things change,” Jankel says of the amicable parting. “We had an incredible run of 15 years but it was time to go to pastures new.” A combination of factors led to the decision on her new roost. “I’d worked together with Bonnie (Goldfarb, EP) pre-MJZ and have watched how she’s grown the company. I was also a huge admirer of Baker Smith's work and when I met him in person he was so welcoming and inspirational. Also, the fact that it was a boutique company and it was clear that Bonnie and I would be able to develop a close relationship.” Jankel, whose storytelling spans from comic to jarringly emotional, has directed the majority of her recent jobs out of Canada and is looking forward to getting back into the U.S. game. Recently, she’s been on a dark comedy kick, shooting a pair of viral peckers for Greenpeace (watch one here) and Go Fast energy drink, out of TDA, Colorado (above left). She also completed a pair of PSAs for the New York Remembers charity, out of Cossette. “She’s an amazing storyteller and the depth and emotion attached to her work inspires me,” says Goldfarb. “Re-launching her career has been invigorating for both of us.” As for what’s to become of the J on her former home’s shingle, “Right now, it’s still MJZ,” Jankel says. “The letters themselves have their own image and are bigger than the sum of the parts.” (AD)
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