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James Lipton Interviews Extreme Athletes for DC Shoes

Published on .

DC Shoes "Sick"
DC Shoes, which has been doing interesting work lately -- both in-house and via agencies -- has come up with another twist by casting James Lipton of Inside the Actors Studio as a fan of extreme sports.

In 18 new spots from L.A. agency 72andSunny and Epoch Films director Stacy Wall, skateboarders Danny Way and Rob Dyrdek, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice and surfer Bruce Irons all get the ultra-reverential Lipton treatment as he asks them about their respective sports. In this spot, Lipton judges Irons' surfing prowess to be quite "sick."

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