DC Shoes "Sick"
In 18 new spots from L.A. agency 72andSunny and Epoch Films director Stacy Wall, skateboarders Danny Way and Rob Dyrdek, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice and surfer Bruce Irons all get the ultra-reverential Lipton treatment as he asks them about their respective sports. In this spot, Lipton judges Irons' surfing prowess to be quite "sick."
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