Veteran creative Roger Camp and Jamie King, the former co-president of Euro RSCG, Chicago, are forming Camp & King, an agency with minority backing from Euro RSCG's parent, French holding company Havas.
Camp will serve as principal and chief creative officer, while King, whose departure from Euro was announced just this week, will be the agency's principal and chief executive officer.
The execs have each clocked time at a range of agencies, including Fallon, Wieden + Kennedy, Cliff Freeman & Partners and Leo Burnett, but they met at Publicis Groupe's Publicis & Hal Riney in San Francisco.
Asked what will be unique about their agency, King said: "What we aim to do is create ideas and content that influence conversations. We expect to be able to distribute content and engage in conversations with consumers in a multichannel way. We're not PR, and we're not traditional."
For the full story see AdAge.com