Co Collective has recruited Jason Musante from BBDO New York to the position of content lead. He will work alongside Ty Montague, co-CEO, with a brief to address client business challenges through innovation.
At BBDO, Musante led digital efforts for GE and other brands as digital creative director. Prior to that, he worked at Saatchi & Saatchi, McKinney & Silver and Kirshenbaum Bond + Partners. He has worked on brands including Sony, Target, Snapple, Miller Beer and NBC, and while at McKinney, brought in and helped lead the Virgin Atlantic account. He has won awards from Cannes, the Effies and the One Show Interactive.
Co Collective was launched in September 2010 by co-CEOs Montague and Rosemarie Ryan, as a 'story-led innovation collective'.