Grey New York has appointed Jeff Odiorne as co-chief creative officer.
Odiorne was appointed by and will partner with agency president and CCO Tor Myhren. Myhren has lead a creative turnaround at the agency joining in 2007 and was appointed president at the end of last year.
Odiorne, a second generation ad creative, is best known for co-founding San Francisco-based agency Odiorne, Wilde, Narraway and Partners in 1994. The agency grew to 85 employees and made a name for itself with high profile work on EA Sports among other clients, but closed in 2005. Odiorne had exited the agency in 2003, citing a desire to re-focus on creative. In 2004 he set up a Philadelphia-based hybrid production company, Phasmatrope, with his brother, Peter Odiorne.
In 2006 Odiorne joined the Neiman Group as ECD and then returned to freelancing and consulting before joining Grey.
Odiorne started out as a copywriter in Rochester and did stints at Wolf and Chiat Day in Toronto before joining Goldberg Moser O'Neill in San Francisco in 1991.
"Jeff is going to be an outstanding partner to me as my responsibilities expand," said Myhren in a statement. "Jeff fits into our culture perfectly. He is one of the smartest guys I know, but he mixes that with a gritty relentless, 'get it done' blue collar work ethic."