Jerome Austria promoted to ECD at Wieden + Kennedy, N.Y.

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Wieden + Kennedy New York interactive creative director Jerome Austria has been promoted to executive creative director. He joins veteran ECD Kevin Proudfoot and MD Neal Arthur, and fills the post vacated by longtime ECD Todd Waterbury, who resigned from the agency at the beginning of May to start his own consultancy.

Austria's appointment brings a digital vet into a key leadership position at the agency. Austria joined Wieden's New York office in 2008 and has helped steer projects like ESPN Monday Night Football's interactive storefronts, Nike's "Force Fate" campaign for the 2010 Winter Olympics and the Brand Jordan "Leroy Smith" effort.

He also boasts directing chops, having helmed an interactive Nike workout music video starring Rihanna, as well as an interactive film series for fashion label Martin + Osa.

Nike Women Rihanna Interactive DVD
Nike Women Rihanna Interactive DVD

Prior to Wieden, Austria was a CD at AKQA for two years and worked on Coca-Cola's global digital efforts, including Happiness Factory's "Now Hiring." Before AKQA he was an ACD at R/GA and helped to create Nike ID's shoe customizing site and Nike's Art of Speed online film festival.



Coca-Cola Happiness Factory: Now Hiring
Coca-Cola Happiness Factory: Now Hiring


See what Austria had to say at our Creatives Roundtable: