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Johnnie Walker Goes to the Museum
Published on .
Johnnie Walker "Painting"
Johnnie Walker, which last week told the story of the Mighty Casey, presents "Painting," a visual feast that kicks off a global campaign for the whiskey brand, which celebrates the 200th anniversary of founder John Walker this year. "Painting" takes the viewer through five pieces of art—Eugene Delacroix's "The Battle of Taillebourg," Katsushika Hokusai's "Gaifu Kaisei," Georges Seurat's "Sunday Afternoon on the Island of La Grande Jatte," Joan Miro's "Manbirdstone" and Rene Magritte's "La Victoire"—as a soldier in the Delacroix decides to break out of character, so to speak. Presented by the agency as the story of personal progress in which a man decides to change his destiny and plays it out on museum canvasses, the spot was directed by Pat Gavin and Bobby Proctor of Aardman Animation in a combination of traditional and computer techniques. (MS)