While agreement between the groups that the contract merits analysis by an independent body is promising, most sources say dramatic change in the structure of the 50's-era contract—one that has kept up with new changes in the industry and media landscape by bolting on additional compensation channels—seems unlikely. Despite talk of extension of the contract in light of the study, Jeffrey A. Greenbaum, a partner at Frankfurt Kurnit Klein & Selz who specializes in advertising law, says there are more immediate concerns. "If the consultants come up with something [in June] that recommends a fundamental change in the way talent is compensated for commercials, that's going to be huge news," Greenbaum says. "It's going to be a big deal and it's going to spark a lot of discussion."
The effects of the 2000 strike are still being felt in the commercials industry—something that will likely impact the tenor of negotiations between the union and the industry. "I think that the union and the industry have learned a lot about how to work together, and they're going to come up with a reasonable solution," Greenbaum says. "The strike wasn't good for anyone. Everyone suffered during that strike, and I think that no one wants to see another strike."