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JWT Creates More "Intelligent Nightlife" for Smirnoff

Published on .

Smirnoff Ice: Good, clean fun.
J. Walter Thompson/New York continues its series of "Intelligent Nightlife" spots for malternative Smirnoff Ice this week. As per usual, the spot -- directed by HSI's Johan Renck -- features dudes who are extraordinarily inventive in their pursuit of a good time. In this case, they snare a group of babes by flooding a laundromat.

For atmosphere, JWT taps into the garage rock buzz by turning to The Hives' native Sweden and obscure rockers The Twelve Caesars, whose track "(I'm Gonna) Kick You Out" provides the clip's soundtrack.

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