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JWT Urges Smirnoff Drinkers to "Get Out"

Published on .

Get out!
J. Walter Thompson/New York introduces a new campaign for client Smirnoff this week, built around the tagline "Get Out," a call for consumers to get out and enjoy themselves. In the effort's debut spot, which broke Monday, a man is taunted by a dreamlike carnival right outside his window. Shot by MJZ's Dante Ariola in Buenos Aires, the stylized street scene features everything from fire-eaters to astronauts, all urging the shut-in to join them. "Life is calling," reads the super. "Where are you?"
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