This PSA will air during the pre-game show.
The commercial shows a dumpster in an alley as voiceover speaks of the 20 million "young lives" that could be lost to AIDS in the next few years. As the VO tells us that "it doesn't have to be that way," the dumpster flies open and a stream of teens and twentysomethings climb out.
The :20 will air during the pre-game show in time donated by CBS parent Viacom. (AdCritic subscribers can click here for our complete 2004 Super Bowl coverage.)