×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The King Meets Kong

By Published on .

Burger King 'Kong Good'
Burger King 'Kong Good'
Come on, you knew it was coming. A new movie starring a certain enormous simian has been cross-promoted with everything from Volkswagens to action figures. Now, Burger King's resident monarch gets Kong-sized in the latest dual marketing spots, which break today. The first shows the hero winning the affections of a blonde, while the second shows only what an 800-pound gorilla might order off the value menu. Let's just say that super size might be an understatement.
In this article:
Most Popular