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Kmart Returns to Boxer Boogie for Holidays

Published on .

Vaughn gets some company.
TBWA/Chiat/Day/New York and beleaguered retailer Kmart are returning to what works for the holidays: A grown man dancing around in his underpants. That's right, Vaughn -- the unknown model who took casting directors, then America, by storm, with his spontaneous dance moves -- is back in not one, but two holiday spots. In one, Vaughn appears wrapped in a skimpy gift box, doing his signature dance, as before, to Nicola Conte's "Jet Sounds." In a second spot, he has some fly girls back him up for a permutation dubbed the "Antler Boogie." Love him or hate him, people will be talking about these spots all season long.
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