×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kmart Returns to Boxer Boogie for Holidays

Published on .



Vaughn gets some company.
TBWA/Chiat/Day/New York and beleaguered retailer Kmart are returning to what works for the holidays: A grown man dancing around in his underpants. That's right, Vaughn -- the unknown model who took casting directors, then America, by storm, with his spontaneous dance moves -- is back in not one, but two holiday spots. In one, Vaughn appears wrapped in a skimpy gift box, doing his signature dance, as before, to Nicola Conte's "Jet Sounds." In a second spot, he has some fly girls back him up for a permutation dubbed the "Antler Boogie." Love him or hate him, people will be talking about these spots all season long.
In this article:
Most Popular