$137.8B U.S. ad spend for top 200 advertisers
U.K. production house Knucklehead has signed director Rob Leggatt to its roster for international representation. Leggatt, a former assistant director and film journalist, set up the film division of design collective Blue Source in 2000 and has directed music videos, titles and commercials as half of the Blue Source directing team, and has won awards including MTV best video, a Grammy nomination, and a BAFTA. Since going solo he has helmed campaigns for Bacardi and Cadbury's. He also directed a short film, "Year 7" written by actor Rafe Spall and is developing a long form feature project.
Origin Digital Studios has been launched in Burbank by president Mark Miller, previously general manager for three years with Pixomondo. The company, a collective of visual effects artists, producers and supervisors, will service TV programs, commercials, feature films, and special venue presentations. In addition to its Burbank headquarters, Origin Digital Studios also has studios in New York, N.Y., and Albuquerque, N.M. The company expects to open additional studios in Atlanta, Georgia, during the coming year.
Fashion and beauty director Eden Tyler has launched integrated production company Looker. Based in New York and Los Angeles, Looker will specialize in beauty, fashion, celebrity and lifestyle content for brands. Previously, Tyler was with Original Films and Great Guns. He has directed work for brands including Clean & Clear, Neutrogena and Ponds. Looker's roster will include Jonathan Lennard, a Paris and Los Angeles-based director known best for hair and lifestyle shoots, and Charlie Wan, known for avant-garde visual and musical work. Lennard was most recently with Tempesta and Wanda in Paris, while Wan was represented by Charlex. Andrew Kuykendall and Sean Hagwell also join the roster. Looker also has relationships with production house Make, and post production company The Station.
MPC has appointed Zak Thornborough as executive producer at its content production division MPC Creative, working across both its N.Y. and L.A. creative studios. Thornborough, who has produced campaigns for brands such as Budweiser, Burger King, Coca-Cola, Hyundai and BMW, was previously executive producer and co-founder of full-service production company Breed, as well as live-action production company Gargantuan. Prior to this he worked at firms including The Ebeling Group and Digital Domain. His first work for MPC Creative includes Fiat "Godzilla," Re/Max "Dream With Your Eyes Open," and Sealy "Optimum 2.0."
Executive producer Steve DeVore and director Jonathan Nowak have launched production company 8th Street in Los Angeles. Their roster includes Matthew Cooke who has worked on a promo for WGN America's Salem TV and Max Gutierrez who is directing Hard Rock Hotel's first national broadcast ad. Nowak's work has included several Best Buy spots and seven spots for Sears set to break this fall.
Amsterdam-based production company The Ambassadors has formed a partnership with editorial company Final Cut. The collaboration makes Final Cut's New-York based editors, including Rick Russell, David Webb, Struan Clay and Joe Guest, available to The Ambassadors. Final Cut's recent work includes Guinness "Sapeurs" and Axe's "Soulmates."