Commercials production days in Los Angeles rose slightly in 2003, according to numbers released by the Entertainment Industry Development Corporation (EIDC). The positive news comes after a schizophrenic year in which L.A.'s production totals dipped sharply in the first half of the year and lagged behind the 2002 pace for eleven months. But the EIDC counted 620 location shooting days for commercials in December -- a 34 percent jump over a year before -- which drove the 2003 total past 2002's tally by 1.5 percent. For the year, the EIDC recorded 5,701 shooting days in 2003, compared with 5,615 in 2002.
The year's modest gain represents the third straight year of increases since L.A. shooting days plummeted by 25 percent in 2000 -- the year of the SAG strike -- although the 2003 total is still off 23 percent from the 6,569 shooting days recorded in the peak year of 1999.