After launching Grey Interactive in Scandinavia, Bastholm made a name for himself at Framfab Copenhagen. He joined AKQA and, in the role of ECD, launched that agency's New York office in 2004.
At Ogilvy, Bastholm will report to Jan Leth, Vice Chairman, Global Digital Creative and will work with JP Maheu, Chief Digital Officer for Ogilvy North America. Bastholm says that based on conversations with Leth and Ogilvy North America CEO Carla Hendra , he saw the move as "an opportunity to jump a few steps ahead and work in a more integrated capacity." Says Bastholm, "it's a fallacy to say Ogilvy is not a digital agency already. But they also have the bench strength in terms of planning, media, etc., and client contacts at the highest level that digital players have just not had. It had been a frustration for me, when you're sitting there with an idea that should play out across platforms but you're constrained in the digital only space."
Bastholm says it's too early to discuss what priorities he'll set in the new role, but says that he'll be an evangelist, "trying to make sure that everyone is comfortable shifting their thinking," and will be "on the lookout for the best people out there."
Read Bastholm's thoughts on social storytelling here and watch Leth interview Bastholm here.