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Rosetta Taps Lars Bastholm as Global Chief Creative Officer

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Publicis Groupe digital shop Rosetta has tapped creative vet Lars Bastholm for the newly created role of global chief creative officer.

Mr. Bastholm will oversee the work of creative staffers and help lead Rosetta's global expansion as the shop attempts to grow its presence abroad.

"We are increasingly being asked to lead global pursuits on behalf of Publicis, and Lars has the experience with global brands and campaigns to ensure we're always top of mind with the world's leading brands," said Rosetta CEO Tom Adamski.

Including this new role, Mr. Bastholm has held chief creative roles at four different agencies within five years. In 2009, he left his position as co-chief creative officer at AKQA to join Ogilvy as North America chief digital officer. Subsequently, he added New York chief creative officer to his title, making him the first ever digital creative to take the post there. In May 2011 he and the agency made the "mutual decision" to part ways and the following December he became the chief creative officer at Cheil USA. In November of last year, he announced on Twitter that he was leaving Cheil as well, to "start a new adventure as a novelist and freelance creative." Early in his career he served as a creative director at a shop in Denmark.

The hire comes only six months after Mr. Adamski took the lead at Rosetta. Since then he has hired Joe Lozito as the agency's new chief technology officer and Gary Schechner as partner and head of marketing.

Now, with the appointment of Mr. Bastholm, the shop is mapping out its global plans. "Our goal is to increase Rosetta's involvement in global pursuits, global client engagements and global production capabilities, both within our own brand and through Groupe entities like Prodigious," said Mr. Adamski. The shop recently opened an office in London to serve as its European headquarters and has plans to grow its presence in Europe through 2014. It's also looking at expansion into China and Latin America, he said.

--Contributing: Ann-Christine Diaz

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