Lee Clow has stepped down as chief creative officer of TBWA Media Arts Lab, the agency's dedicated shop for its longtime client Apple. At 66, Mr. Clow is relinquishing the creative lead on an account that has distinguished his storied career, and appears to be making a careful step toward retirement. Duncan Milner, executive creative director on Apple and agency alum since 1990, has been tapped to fill the role. Mr. Clow will remain chairman and global director of Media Arts Lab and chief creative of the network. He was not available for comment on this story.
Media Arts Lab was founded in 2006 to serve the technology client, as well as embody Mr. Clow's vision of a new type of ad agency that makes culture, rather than just commercials. In his more than 40 years in advertising, he is best known for his work for Apple, which includes what many have called the best commercial of all time "1984" that launched the Macintosh computer, the now iconic dancing silhouettes for iPod and the recent Mac and PC guy spots and video banners. His other memorable campaigns include the Energizer Bunny and the Taco Bell Chihuahua.
In a Creativity Face2Face interview with Crispin Porter & Bogusky's Alex Bogusky, Mr. Clow talks about developing the Media Arts Lab as a legacy project and a new way of looking at agencies.
Mr. Clow's replacement, Mr. Milner has worked at the Omnicom Group's TBWA offices in San Francisco, Toronto, St. Louis, New York and Los Angeles. Besides Apple, Mr. Milner has worked on agency clients like Nissan, Levi's and Pedigree.
"[Duncan's] contribution to Chiat/Day over the last 18 years has been a role model for any creative person here," said Mr. Clow of his replacement in a statement. "I couldn't think of anyone I'd feel more comfortable passing this role on to. He's truly earned it."