Archipelago's structure is like the chain of islands it's named for. The company will represent Jeff Boortz and Elaine Cantwell, former president and head of creative services at 3 Ring Circus, respectively, H Design founder Dale Herigstad and Lee Hunt. Hunt will be based in New York and Boortz in Philadelphia. Cantwell and Herigstad will both work out of L.A. Pate says she hopes the arrangement can provide the best of both the boutique and one-stop worlds. "The truth is when you're tiny, you still need to be able to do PR, you still need to be able need to do business development and marketing of your services," she says. "All of those services are what I provide to these smaller entities. The strength is that Archipelago provides the nucleus of those services -- plus everyone can work together on projects." According to Pate, the group's client list already includes Discovery, Cablevision and TNT.