In addition to its Gold for direction, "Twist" won two Silvers, one for special effects and one as the best spot under :60. Silvers also went to Wieden & Kennedy/Portland's Nike "Tag" spot, likewise directed by Budgen, and to TBWA/Chiat/Day for a campaign for Fox Sports, directed by Baker Smith, that warns consumers to stay away from products made in October, when workers are distracted by the Major League playoffs. DDB/Chicago collected yet another award, a Silver, for its Anheuser-Busch radio campaign. Silvers in the print category went to Abbott Mead Vickers BBDO/London, for a poster for The Economist, and for art direction to Saatchi & Saatchi/London for its print campaign for Club 18-30.
38 Silvers were awarded in all, along with 88 Silver nominations.