Who knew emergency preparedness could be so much fun? In a new campaign for the Department of Homeland Security's Ready.gov
, Ogilvy & Mather/N.Y. and Anonymous Content director Kieran Walsh use not-so-serious situations to encourage citizens to be prepared. In one spot, for example, a guy misses his chance with an attractive woman when his apartment key breaks off in the lock. In other spots, a guy's big mouth puts him in need of a first aid kit, and we are reminded that a Slip & Slide isn't much good without water.