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Lowe Broadcast Chief Heads To D'Arcy

Published on .

As foretold last week, Lowe's head of broadcast production is headed to D'Arcy Worldwide. The agency announced this afternoon that Bob Nelson, at Lowe since 1993, will join D'Arcy as executive vice president and managing director of global creative services, a new role a spokesperson says will have broader responsibilities than simply overseeing production. He is expected to start in March.

Nelson worked with D'Arcy's new creative honcho, Lee Garfinkel, both at Lowe and at Levine Huntley Schmidt & Beaver. The pair have collaborated on award-winning campaigns for clients that include Subaru, Mercedes and Heineken.

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