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M&M's Gets Groovy

Published on .

M&M's "Kaleidoscope"
In a sort of mashup of the "Color My World" campaign and executions that feature the walking, talking candy characters, M&M's pulls the characters themselves into an animated swirl in a new spot from BBDO/N.Y.

Through most of the commercial, the candies swim through a psychedelic kaleidoscope created by New York animation house Charlex, accompanied by the ultra-mellow Iron and Wine track "Such Great Heights" -- a Postal Service cover made famous by the Garden State soundtrack. Ultimately, the animation resolves into a Busby Berkeley-inspired live-action sequence shot by @radical.media's Dave Meyers.

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