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The Martin Agency Goes Big for UPS

Published on .

UPS "Chase"
The Martin Agency moves away from the testimonials and small office moments that have characterized its recent work for UPS, kicking off a new campaign that includes, among other things, a cinematic action sequence. In "Chase," directed by Phil Joanou via new production home MJZ, we see an Alias-style heroine fleeing from the bad guys. She finally escapes with a perfectly-timed fall onto the roof of a perfectly-timed UPS truck.

Other spots in the series show a UPS driver -- seen in the background of a newscast -- persevering during a torrential downpour and another who takes the stairs when the elevator doesn't work.

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