Geico's employees live, eat and breath car insurance.
On Monday, The Martin Agency in Richmond will break a new series of spots for Geico car insurance. Directed by former Wieden creative Stacy Wall -- who also shot a spot that broke earlier this year in which the Geico gecko meets the Taco Bell Chihuahua -- the commercials feature employees praising the accomplishments of their cold-blooded spokeslizard.
In one spot, the gecko is named Employee of the Month and awarded a privileged parking space. In another, an employee explains that, at Geico, they live, eat and breath car insurance. "And we've got a lot of broken families to prove it," he promises.