Match.com Goes Crazy for Love

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Match.com "Football"
For a new campaign for Match.com, New York agency Hanft Raboy and Partners teamed with features director Peter Chelsom (Shall We Dance, Serendipity) and Independent Media to create cinematic scenes of how love can, well, drive you nuts.

In one, we see frenetic footage of an average fan as he becomes a streaker at a football game -- all to say he's sorry to his girlfriend. In another, we hear a woman's internal dialogue when her new beau fails to introduce her as his girlfriend to one of his exes. Both scenarios set up the tagline, "Love might drive you crazy, but finding it shouldn't."

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