San Diego agency Matthews/Mark has named Craig Evans executive vice president and creative director, replacing agency partner Michael Mark, who departed earlier this year to pursue an undisclosed project. Evans arrives from San Diego agency Big Bang Idea Engineering, where he served as principal and creative director. "He's a fine a writer and great guy," says Mark. "I have a lot of respect for him."
According to a statement, the departure of Mark and the arrival of Evans will eventually lead to a name change for the agency, whose clients include Callaway Golf Ball and the Super Bowl XXXVII Host Committee. Agency president Jim Matthews could not be reached at press time.