Goodby creative veteran Will McGinness has joined independent San Francisco agency Venables Bell & Partners as creative director. McGinness will partner with VB&P founder/CD Paul Venables on steering the shop's creative department and growth. He comes to the agency after seven years at Goodby, where he most recently served as creative director/associate partner. McGinness is credited as a key figure in transitioning Goodby from a traditional model to an integrated one, evident in numerous notable and award-winning campaigns for Doritos, Sprint, Saturn, Got Milk?, HP, Comcast, HP, Hyundai and others.
Under his watch, the agency was named Interactive Agency of the Year at Cannes in 2009, thanks to award winning efforts for Sprint, Nintendo and Doritos. He has also been named to the Creativity 50 and has taken on a number of industry leadership roles. In 2010 he was executive chairman of the CLIO interactive jury and also served as 2008 Chairman of the One Show Interactive.
Prior to Goodby, McGinness had worked at Arnold on the award-winning Volkswagen account.
With McGinness' appointment, Venables Bell & Partners intends to strengthen its own integrated efforts, which have included Nestea's "Liquid Awesomeness," Slim Jim's "Spicy Side," HBO's Comedyfetish.com and Napster's 2003 relaunch. He arrives on the heels of the agency's Clearwire CLEAR brand account win, which brought 40% revenue growth to the shop since 2008. The agency's client roster also includes ConocoPhillips and ConAgra brands.
Goodby staff received the news of McGinness' departure today in melancholy but humorous internal memo: "We're sorry to announce . . .Will is leaving us for a big job at an agency founded and run by people who used to work here-Venables Bell and Partners. We say that because we know he will be comfortable there, and flourish. Meanwhile, we will continue our commitment to combining traditional and digital advertising, the movement that Will helped bring to life here, and that will see new heights in our future. Please wish him luck if you see him. He's one of the good guys."A Selection of McGinness' Past Work: