Microsoft has reorganized its central marketing group and among the changes is the naming of a chief creative officer. Gayle Troberman, a 13-year veteran of the Redmond, Wash.-based software company, has been named to the position, which is still a relatively rare one among client-marketers.
Ms. Troberman is charged with working among the campaign teams and agencies responsible for creative and looking at new marketing approaches and emerging marketing platforms. Most recently, she was general manager of Microsoft's advertising and customer engagement, leading global advertising, relationship marketing and digital strategy for Microsoft's consumer, business-to-business and developer-focused products and services. Prior to that, she launched and ran Microsoft's digital branded-entertainment.