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Be Like Mike (Vick)

Published on .

Nike "The Michael Vick Experience"
Wieden + Kennedy's latest commercial for Nike gives viewers a taste of what it's like to be Atlanta Falcons quarterback Michael Vick -- and it's pretty rough. Directed by Ulf Johansson -- with special effects provided by Sea Level -- the spot features a harrowing amusement park ride called "The Michael Vick Experience," where thrill-seekers are strapped in and forced to scramble for a touchdown against a real NFL defense. If you make it through that, the spot drives viewers to www.nikegridiron.com, which is currently hosting an interactive game where you can call plays as the star QB.
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