Minder Rebrands, Signs Plansker

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Minder, the production company launched last year by producers Tim Case and Kent Eby, is changing its name to Supply & Demand. According to Case, the change is a response to the industry perception that director Tony Kaye, who will continue to be represented by Supply & Demand, is a principal in the operation -- a particularly damaging misconception, since Kaye's financial woes are legion. Kaye, however, has no stake in the company, according to Case. "This presented strategic problems when we started talking to directors about the prospect of signing with us," Case explains. "They were disinterested in joining what they thought was a director-owned company rather than a producer-owned company, which is what we are." Adds Eby: "Rather than try and change industry perceptions about our ownership status, we chose to adopt a new identity, one with a broader connotation that more reflects what our company is all about."

In addition to Kaye, Supply & Demand recently signed former Anonymous Content director Jeffery Plansker to its roster, and Case and Eby plan to sign two more directors, in accordance with the company's original plan to represent four directors in all.

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