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MINI: Always Open -- or Else!

Published on .

MINI "The Button"
Crispin Porter + Bogusky has launched two new executions in its "Always Open" campaign for the MINI convertible, one of which suggests that putting the top up might be downright terrifying.

In a commercial directed by Hungry Man's Jim Jenkins, we see a traveler being warned by a sage to never, ever touch a certain button inside his convertible MINI. Temptation proves too much, however, and the curious driver finds himself covered by a roof. In another spot, also shot by Jenkins, being "Always Open" proves to be a good policy for meeting new people.

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