Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Pitches Motoring Accessories

Published on .

Mini "G-Whiz"
Crispin Porter + Bogusky and Hungry Man director Bryan Buckley -- who last teamed up to create the Counter Counterfeit Commission -- are back in the infomercial arena with a series of ads for "Motor Mates," a line of accessories meant to enhance your Mini-driving experience.

The spots tout the benefits of the "Go Grip," a pad to put on one of the Mini's interior handles; the "G-Whiz," a gauge for calculating your G-force exposure; and the "Hey Horn," a friendlier substitute for the Mini's factory horn. All three products, and further demonstrations, are available at MotorMate.com.

Most Popular
In this article: