Mini Spots Break Online

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After an outdoor and print teaser campaign -- featuring slogans like "Goliath Lost" -- spots introducing the Mini Cooper to the U.S. market are finally breaking. They just won't be breaking on TV. Rather, four "Mini Productions" from agency Crispin Porter + Bogusky and Harvest director Baker Smith, will air exclusively on Mini's website. The first spot, which can be viewed here, shows a slacker grooving down the road until he's pulled over by a police car. Up walks an English bobby who tells him he's driving on the wrong side of the road, to which he responds, "This is America, man."
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