×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Spots Break Online

Published on .

After an outdoor and print teaser campaign -- featuring slogans like "Goliath Lost" -- spots introducing the Mini Cooper to the U.S. market are finally breaking. They just won't be breaking on TV. Rather, four "Mini Productions" from agency Crispin Porter + Bogusky and Harvest director Baker Smith, will air exclusively on Mini's website. The first spot, which can be viewed here, shows a slacker grooving down the road until he's pulled over by a police car. Up walks an English bobby who tells him he's driving on the wrong side of the road, to which he responds, "This is America, man."
In this article:
Most Popular