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MNH Unveils E-Class Push

Published on .

Mercedes E-Class: Who needs three wishes?
As Mercedes-Benz pushes this year's E-Class off the line, Merkley Newman Harty unveils its latest push for the carmaker. In three new spots that break in local primetime this week before airing nationally later this month, we see the E-Class as the answer to our every wish, quite literally in one spot. In a spot directed by @radical.media's Frank Todaro, a man stumbles across a genie who grants him three wishes. He promptly wishes for a new E-Class and drives away. In another spot, directed by MJZ's Kuntz & Maguire, an E-Class owner is so attached to his car, he spends his whole life in it, to great comic effect. A third spot, directed by Nico Beyer of Neue Sentimental Films, features a pop version of The Rolling Stones' "Time is on My Side" and footage of the E-Class evolving through time.
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