Modernista Founder Lance Jensen Heads to Hill Holliday

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Lance Jensen
Lance Jensen

Lance Jensen, executive creative director at Boston-based Modernista, is slated to leave the shop he co-founded a decade ago for the top creative post at Interpublic Group of Cos.' Hill Holliday, also in Boston.

Mr. Jensen will take on a role that's been vacated by longtime chief creative Kevin Moehlenkamp. Said Hill Holliday CEO Mike Sheehan of Mr. Jensen in a statement: "His vision for great work spans every conceivable media and technology, which will invariably help Hill Holliday and our clients continue to grow in the coming years."

"They have a talent base that is deep and strong across all the disciplines that matter right now—including media, which I think is critically important for modern creativity," Mr. Jensen said. "And they're home to fantastic brands that I'll be honored to help create work for. I came to Hill Holliday to do the best work of my life."

The move to Hill Holliday—a progressive but fairly buttoned up holding-company-owned agency -- is sure to be an adjustment for Mr. Jensen. He founded Modernista with Gary Koepke in January 2000 with a $40,000 investment and grew the agency into an indie hot-shop that at one time enjoyed a hot streak handling the likes of Cadillac, Hummer, Gap and Converse. Earlier, he was one of the top creatives at Arnold behind the "Drivers Wanted" campaign for Volkswagen of America.

Read the full story on Lance Jensen's appointment on Adage.com.

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